Older adults are the world’s third largest economy.
10,000 Americans retire every day. This new phase comes with different interests, lifestyles, and behaviors — that go way beyond the limiting stereotypes we still see in popular culture. It’s a big, diverse, exciting market that is still largely untapped. We invest in great new companies looking to serve these markets.
And they’re spending more on goods and services than anyone.
The older adult population has doubled in the last 40 years. And what pop culture says about them isn’t true. They are not here to sit back and rest. They want to make the most of their lives every day. At work. At home. In relationships. We co-design with older adults, in order to invent what they want, together.
