Together we’re exploring later life, to uncover real, exciting innovation opportunities.
Design opportunities derived from abundant user exploration.
We’ve learned that older adults have an incredible vibrancy, and wisdom about life. Like you and me, older adults want lives where they can fall in love again. They want to feel empowered to use their time and skills to contribute to meaningful projects while helping them earn incomes along the way. They want to better themselves, intellectually, physically and spiritually. They want lives filled with interesting people to know and connect with. What drives us in later life are the same goals, hopes, and desires that we have in every phase of our lives.