Terms & Conditions

Effective Date: May 10th, 2021

Alive Ventures is a startup studio that creates and funds new brands, products, and services that help us age more joyfully, and enjoy later life. We co-found new companies with experienced entrepreneurs who are passionate about and committed to bringing companies to market that deliver great experiences that help older adults love, work, and live better.


Who and What This Privacy Policy Applies to: This Privacy Policy (also the “Policy”) describes how Alive Ventures, Inc. and our affiliate entities (collectively, “Alive,” “we,” “us,” or “our”) collects, processes, stores, discloses, and protects your Personal Information (defined below). This Policy applies to Personal Information we collect both from you and from third parties, online and offline, during any written, electronic, or oral communications, in connection with the use of our website at https://www.aliveventures.co/ and any other site we or our Affiliates may operate  (the “Site” or “Sites”) and any and all corresponding webpages, software applications, or mobile applications (“Apps”) that link to this Policy, including those of any of our Affiliates (collectively, the “Services”).

By using our Sites and/or Services, you consent to the collection and use of the Personal Information as described herein. If you do not feel comfortable with any part of this Privacy Policy, you should not use or access our Sites and/or Services. You should also review our Terms of Service (the “Terms”), of which this Privacy Policy is a part, to understand what you are agreeing to by using our Sites and/or Services.


Entrepreneurs, Affiliates, and Business Partners. We share the information you provide with Alive Ventures with the start-up companies we are incubating to encourage the development of products and brands that fulfill our mission. Thus, as used in this Policy, our “Affiliates” include those companies and/or brands operating within Alive Ventures as “Entrepreneurs in Residence.” Please be sure to check the privacy policies of these Entrepreneurs in Residence as well, if applicable. While this Policy applies to both Alive Venture and the Entrepreneurs in Residence with whom we partner as part of the broader Alive team, individual Affiliates might have Policies that provide you more protections (but not less than this Policy) depending upon their product and/or service.

When our Entrepreneurs in Residence leave Alive Ventures to be spun out into independent businesses, they may no longer be acting as “Affiliates” and may no longer be covered by this Privacy Policy. Upon leaving Alive Ventures, we usually consider these former-Affiliates to be “Business Partners.” To the extent your Personal Information is shared with our Business Partners, that sharing, and your ability to opt-out of it, is described herein.


Changes to This Privacy Policy: We may update this Privacy Policy from time to time and make changes to information previously collected, as permitted by law. If we update this Policy, we  will post the updated version on this page with a “Last updated” effective date noted, and to the extent required by law we will provide you with notice on the Sites and/or Services, or via email.


Links to Third-Party Sites. Our Services may contain links to third-party websites or services. These links are intended for your convenience only. These third-party websites and services are not related to Alive Ventures and may have separate privacy policies and/or data collection practices. We have no responsibility for these websites or their privacy practices and encourage you to read the privacy policies of any website you visit, including for any non-Affiliates.


Information We Collect From You
We collect Personal Information when you interact with our Sites and/or Services. “Personal information,” as used in this Policy, is any information that relates to you, identifies you personally, or could be used to identify you. The types of Personal Information that we may collect include both information you provide to us, and information collected automatically.


Information We Collect Directly From You. While using our Sites and/or Services, we may ask you to provide us with certain Personal Information. This may include, but is not limited to: your first name and last name; age and/or date of birth; email address; phone number; and physical address, including street, city, state/province, zip/postal code.  

We may collect this information from you as part of our newsletter sign-up; on form fields on our Sites and Services; in relation to your registration and use of the Alive Community (https://www.joinalive.co/feed); when you request information or services; if you participate in any of our programs or provide feedback; and as part of any customer service requests.


Please note: When communicating with us by email or through forms on our Services, we ask that you please do not send us any sensitive information pertaining to yourself, medical conditions, or any other information relating to diagnosis or medical treatment of any health problems.  Alive Ventures does not collect or store sensitive information or special categories of information.


Information We Collect From You Automatically. As you navigate through and interact with our Sites and/or Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to our Sites and/or Services, including, but not limited to, traffic data, logs and other communication data and the resources that you access and use on the Sites and/or Services;
  • Information about your computer and internet connection, including your IP address, operating system, and browser type;
  • Information about the type of device you are using, mobile ad identifiers, the time and length of your visit, the website that referred you to our Site and/or Service, and the subject of the ads you click or scroll over;
  • Information about your preferences to make your use of the Sites and/or Services more productive, via the use of Cookies. (For more information on Cookies, please see Section 2.);
  • Your location data so as to provide you with location-based services, to send you push notifications, or to engage in research, product development, analysis, and targeted marketing by email, push notification, online or in-app advertising. You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your WiFi, Bluetooth, and other device settings. See your device settings for more information.


Information From Third Parties. When you interact with any of our pages or accounts on a social media platform, we may collect the Personal Information that you or the platform make available to us on that page or account, including your social media account ID and/or the user name associated with that social media service, your profile picture, email address, friends list or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service.

The information we obtain depends on your privacy settings on the applicable social media service; we will comply with the privacy policies of the social media platform and we will only collect and store such Personal Information that we are permitted to collect by those social media platforms. When you access our Sites and/or Services through social media channels or when you connect the Sites and/or Services to social media services, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy.


Information Collected From Other Sources. We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our Sites and/or Services to you, and prevent or detect fraud. Some information we collect is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social network like Instagram, Facebook, or Twitter. We may also collect information about you from other companies and organizations. By gathering additional information about you, we can correct inaccurate information, enhance the security of any transactions you undertake, and connect you with product recommendations and special offers that are more likely to interest you.


Aggregate/Anonymized Data. Please note that any Personal Information that has been aggregated, de-identified, or anonymized such that it can no longer be used to identify an individual, no longer constitutes Personal Information as defined under this Policy. We may use any such aggregated, de-identified or anonymized information for our lawful business purposes, and share this information with any third parties for any reason, including to analyze, build and improve our Sites and/or Services and promote our business, provided the data is not used and/or shared in a manner that could identify an individual.


Cookies And Other Tracking Technologies
We may use cookies and other similar tracking technologies to collect additional Personal Information automatically as you interact with the Sites and/or Services and to personalize your experience. Cookies are small web files that a website or its provider transfers to your device’s hard drive through your web browser to enable the website or provider’s system to recognize your browser and remember certain information. The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted.

We use first-party and third-party cookies for the following purposes:

  • To make our Sites and/or Services function properly, or to improve our Sites and/or Services;
  • To make login to our Sites and/or Services easier (such as by remembering your user ID);
  • To recognize you when you return to our Sites and/or Services;
  • To track your interaction with the Sites and/or Services;
  • To enhance your experience with the Sites and/or Services;
  • To remember information you have already provided;
  • To collect information about your activities over time and across third-party websites or other online services in order to deliver content and advertising tailored to your interests; and
  • To provide a secure browsing experience during your use of our Sites and/or Services.


Your Cookie Choices. Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Sites and/or Services by taking the steps outlined below.

  • First-Party Cookies. You can use the browser with which you are viewing a Site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies other parts of the Sites and/or Services may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org.
  • Third-Party Cookies. To opt-out of third-party advertising networks and similar entities that use advertising cookies go to aboutads.info/choices. Once you click the link you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising entities. For more information about third-party advertising networks and similar entities that use these technologies, please see aboutads.info/consumers.
  • Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org). In addition, on your iPhone, iPad or Android mobile device, you can change your device settings to control whether you see online interest-based ads.

We may also use tools like the Facebook Pixel to analyze the usage of our Sites and to create custom audiences to reengage with you on the Facebook platform or to create lookalike audiences based on other Facebook users who share similar characteristics to you.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:


Analytics. We may use third-party providers like Squarespace, Matomo and Google Analytics to monitor and analyze the use of our Sites. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of a Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy.


How We Use Your Personal Information
We may use Personal Information for the following purposes:

  • To Fulfill Your Orders. The Personal Information we collect allows us to fulfill your online or in-store orders.
  • To Provide and Enhance Our Sites and/or Services. The Personal Information we collect allows us to provide programs and program benefits, verify your participation, track orders placed, respond to your inquiries, and to keep records of our interactions.
  • To Send You Marketing Materials and Promotional Offerings From Us and Third Party Partners. The Personal Information we collect may also be used to tailor your experience on the Sites and/or Services or to otherwise customize what you see when you visit and use them.
  • To Provide Notice of Updates. The Personal Information we collect may also be used to advise you regarding the administration of any features or functions of the Sites and/or Services you have registered to use, and to provide you with notices relevant to any account you might have with the Sites and/or Services, including expiration and renewal notices.
  • For Research Purposes. The Personal Information we collect may also be used to conduct research and analysis and measure the effectiveness of our Sites and/or Services, and may be shared with our Affiliates and their companies. This applies both to our offline and online marketing programs, and may include information that we combine from other sources.
  • To Administer Contests, Sweepstakes, Promotions and Surveys. If Alive Ventures or our Affiliates conduct any contests, sweepstakes, promotions, or surveys, then we may use your Personal Information if you enter into any such contest or sweepstakes that we or a third party might advertise, if you accept one of our promotional offers or discounts, or if you respond to a survey from us or a third party.
  • To Ensure Compliance With Our Terms. We process your Personal Information to enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To Collaborate With Third Parties. We may use your Personal Information to work with third parties, collect data for our records, or enable other parties to append other information to their records.
  • To Prevent, Investigate, and Provide Notice of Fraud and/or Unlawful or Criminal Activity. We may use your Personal Information to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies.
  • To Comply With Legal Process and Our Legal Obligations. We may use your Personal Information to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • To Process Your Job Application. We will review your Personal Information to assess your qualifications for a job with us when you submit such an application.
  • For Creative Collaborations With Alive and Our Affiliates. If you contact us to partner with us in any number of ways besides applying for a job—for example, to work with us on a design, concept development and/or mission collaboration, or to pitch an idea for a new company, brand initiative, etc.—we will review the information you provide, including any Personal Information you include, to assess your proposal and the viability of any partnership between you and Alive Ventures (or any of its Affiliates, if applicable).
  • As Otherwise Provided in Our Agreements With You. We may use your Personal Information as otherwise described in this Privacy Policy, our Terms, or at the time such information is collected.


How We Share your Personal Information
We may share your Personal Information in the following situations:

  • With Service Providers: we may share your Personal Information with our Service Providers to monitor and analyze the use of our Sites and/or Services, to advertise on third party websites to you after you visited them, for payment processing (if applicable), and to contact you.
  • With Affiliates, Including Entrepreneurs in Residence: we may share your information with our Affiliates, in which case we will require those Affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us. Please note our Affiliates also include those start-ups and companies operating within Alive Ventures as our Entrepreneurs in Residence.
  • With Business Partners: we may share your information with our Business Partners to offer you certain products, services or promotions. Our “Business Partners” include those companies that were formerly Affiliates/Entrepreneurs in Residence, whose companies were spun-out from Alive Ventures into independent businesses.
  • With Other Users: when you share Personal Information or otherwise interact in public areas of our Sites and/or Services with other users (e.g., to provide a review of a product), such information may be viewed by all users and may be publicly distributed outside. If you interact with other users or register for any feature on our Sites and/or Services through a third-party social media site, your contacts on the third-party social media site may see your name, profile, pictures and description of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you and view your profile.
  • For Business Transfers: we may share or transfer your Personal Information in connection with, or during negotiations of, any merger, sale of company assets, financing, spin-off, acquisition of all or a portion of our business to another company, or other fundamental corporate transaction.
  • For Law Enforcement Purposes: Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
  • To Meet Any Other Legal Requirements: We may disclose your Personal Information in the good faith belief that such action is necessary to:
  • Comply with a legal obligation;
  • Protect and defend our rights or property;
  • Prevent or investigate possible wrongdoing in connection with the Sites and/or Services;
  • Protect the personal safety of users of the Sites and/or Services or the public;
  • Protect against legal liability.
  • With Your Consent: we may disclose your Personal Information for any other purpose with your consent.


The Alive Team & Opting-Out of Sharing. We share your information with the broader Alive Team, including “Entrepreneurs in Residence,” to support the growth of their products and business models, all of which furthers Alive’s manifesto—to design businesses and brands driven by a set of shared values to help older adults.

You may also limit your sharing with non-Affiliate Business Partners by writing to us via the methods described in our “Contact Us” section below. If you opt-out of this sharing, we will ensure that the Business Partner ceases processing your information and will not share it further (except as required by law). Simply write to us requesting that your information not be shared with non-Affiliate Business Partners, using the subject line “Opt-Out of Non-Affiliate Sharing.” Please provide your name, email address, and any other information you may have provided when originally submitting your information so we can process your request. Please note that we may take a few days to respond to your request and to implement it. This ability to opt-out shall not apply to any aggregated/anonymized information as described in this Policy.


How We Retain Your Personal Information
We retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. This includes retaining it to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Sites and/or Services, or we are legally obligated to retain this data for longer time periods.


Security of Your Personal Information
The security of your Personal Information is important to us, which is why we maintain administrative, technical and physical safeguards designed to protect your information’s security, confidentiality and integrity. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

You must play an active role in safeguarding your Personal Information, for example, by:

  • Avoid sending any sensitive information via email—any information you choose to submit to us by personal email is not secure, so please do not send sensitive information in any email (i.e. a social security number, photo of an identification card, etc.);
  • Beware of phishing attacks—phishing occurs when someone attempts to obtain your password or other sensitive information. Scammers often do this by impersonating a trusted user, or offering a compelling reason to open a malicious email attachment, click on a link or give over information. We never ask for your sensitive Personal Information, such as password, or for account or other sensitive information, over email or via other insecure methods. Please notify via the methods in the “Contact Us” section if you ever receive suspicious correspondence from us;
  • Protect your Personal Information—use complex, independent passwords for each site and/or service you maintain an account with (e.g., not your birthday, address, phone number, PIN number or any other easily guessable information in your password), and use caution when using public computers or networks, like at a coffee shop or library.


Your Communications With Us; Opting-Out of

Opting-Out of Marketing Communications. You may choose to provide us with your email address to allow us to send free newsletters, surveys, offers, and other promotional materials to you, to receive updates from our Affiliates and Business Partners, and to receive targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications. If you sign up to receive text messages from us that contains promotional information, you can opt-out of receiving future messages by replying “STOP.”


Contacting Us By Phone. If you communicate with us by phone, we may monitor or record the call. This is done for reasons such as maintaining the integrity of your account, providing effective and timely service, and the improvement of our products.


Access, Correction and Deletion of Your Personal Information
You have the right to access, correct, and delete your Personal Information that you shared with us on our Sites or Services or through other written or oral means.  We are committed so that your Personal Information is kept accurate and up to date. However, it is up to you to update it with any changes. In most cases, you can review and submit changes to your Personal Information by logging into the Site or Service and visiting your account profile page. You may also notify us via the information in the “Contact Us” section below to request access to, or to correct any Personal Information that you have provided to us. We may not accommodate a request to delete or change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you no longer wish to have your Personal Information processed, you may request to delete your account (username and password), subject to certain limitations, by contacting us as described below.


California Privacy Rights
This section applies only to California residents.


“Shine the Light” Requests. In addition, California Civil Code Section 1798.83 permits California residents to request certain information regarding any disclosure of Personal Information to third parties for their direct marketing purposes in what is known as a “Shine the Light” request. To make such a request, please see the “Contact Us” section at the end of this Policy and title your email “Shine the Light Request.


Do Not Track. Some browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Sites and/or Services do not currently process or respond to “DNT” signals.


International Transfers
This site is intended for U.S. audiences only.  However, if you are not a resident of the United States or located there, then if you use our Sites and/or Services, your Personal Information will be transferred to, and maintained on, computers located in the United States, where data protection laws may differ from those of your jurisdiction. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Sites and/or Services.


Children’s Privacy
Our Sites and/or Services are not intended to be used by children under the age of 16. If you believe a child has been using our Sites and/or Services without the proper consent, you may contact us at the email noted in the “Contact Us” section below and we will work promptly remove the data from our system.


Contact Us
If you have any questions about how we maintain your Personal Information, or any other questions regarding your privacy or this Privacy Policy, please contact us by email at hello@aliveventures.co.